David Elder BA (Hons)

Managing Director
Joined Widget in 1996 after being a main board director of Psion plc, where he was first Export Manager, then Managing Director of Psion GmbH, then President of Psion Inc where he travelled the extent of the US, introducing the Psion range to major US retail chains. David has a degree in Economics at the University of Manchester, and trained as an opera singer before entering sales.

Bart Hoorntje

Sales Director, Now Mobile BV
From 2007 to 2013 Bart was sales director of Widget UK Ltd, moving to manage the group’s Dutch subsidiary Now Mobile in Eindhoven. Bart joined Widget in 2006, from TomTom BV, where he helped to establish TomTom as a major brand in the UK, taking sales from £2m to over £100m per annum. Bart is a Dutch national with a degree in Commercial Economics at the Hanze Hogeschool, University of Groningen.

Grant Davidson

Operations Director
Joined Widget in 2008 as General Manager of Operations, after a successful career at BT. Grant manages all supply chain issues for Widget, issues which have expanded in importance as the company has started to import directly from the Far East.

Darren Payton

Commercial Director

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